Your Zürich Family Photographer

In just a fraction of a second, everything changed when my daughter was born.

Here she was: my everything, my purpose, the reason I am.

Every mother can relate to this transformation — the moment of becoming, of giving life, nurturing, and loving unconditionally.

In the weeks following the birth of my child, I realized for the first time just how fleeting life is. I yearned to be close to my child, even as I held her in my arms, feeling her warmth against my chest, listening to her soft breathing.

I began photographing her every day, hoping I could one day travel back to these moments, reliving the journey we had begun together. Years passed, with thousands of photos taken, when my children made me realize that I belonged in the picture, too, by asking, “Where have you been, Mama?”

I hired a photographer and received emotionless, staged images. The photos felt perfect but empty. There was no connection, no soul, nothing of the beauty I knew to be true.

I knew that if I wanted photos to remind me of that warm, sticky feeling when my toddler wrapped his tiny hand around my fingers, the way sunlight danced in my daughter’s golden strands, and the trust in my baby’s eyes as they lay in my arms, safe and loved, I had to change my approach and capture more than the mere appearance of us.

This is the very reason why you are here!

I live to create images that feel like your story. Images that reflect your raw love, your primal instinct to protect and that bond that runs deeper than words.

My sessions are a space where you can embrace every part of your journey — the chaos and the quiet, the joy and the imperfections. I listen closely to my clients, letting their needs and desires shape the experience.

My goal is to capture your unique rhythm, the moments when your souls touch, your heartbeat quickens, and your love is at its fullest.

If you're reading this and your heart says: “YES” - I'm the photographer for you.

"Alex gave us the most breathtakingly beautiful photos. She has an incredible talent for capturing people in their most natural and authentic way, all with a calm and genuine presence that puts you at ease. We can’t wait to work with her again!"

-Nadine

beliefs

mothers need to be in photographs.

our lives are made out of our memories.

the truth is always beautiful.

photography is a gift to our children in the future.

don’t compare your inside with other peoples outsides.

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“The photo shoot, as well as the preparations for it, were something very special. This deep engagement with the family and the time Alex invests in capturing authentic and deep moments are by no means the norm. Everyone who sees our photos is amazed—they’re truly one of a kind."

-Marleen